Rebrand London Design Festival (school project)
Brief: Brand identity and a series of creatives for the London Design Festival 2021 focusing on typography and line drawings. Keep the same logo and use the characteristic colors white and red.
Design Approach: I created a series of shapes that depict the different forms of design presented at the London Festival.
Six different aspects of design: fashion design, installation, painting, architecture, graphic design, industrial design.
For the typography I used six different weights of the Futura font as it is a clean, solid and timeless font to show the prestige of the event but also its evolution over the years from the thickest weight to the thinest.
